Project Yemanja

Film shot by Eleonora Cecchini and edited by Elva Rodriguez.  Photography by Esther Springett

Project Yemanjá culminated on 27th August when 500 flowers made by 400 participants sailed down the Regents Canal accompanied by Brazilian musicians.

About: To celebrate Brazilian Valentine's Day on June 12 we launched Project Yemanjá, asking Camden's communities and visitors to join us in making beautiful paper flowers and offering them to the goddess Yemanjá in a ceremonial journey along the Regent's Canal. Taking inspiration from the spirit of Camden and Brazil Project Yemanjá is part of the Camden Sentido programme of events and activities celebrating the two communities and the sounds, smells, tastes, sights and feelings that connect them.

Project Story: Project Yemanjá tells the story of goddess Yemanjá who is celebrated across Brazil and the Queen of the ocean, the patron of fishermen and the survivors of shipwrecks.
In Brazil every year people go on pilgrimages to leave gifts of flowers and floating candles in the sea as offerings to Yemanjá and create feasts and fiestas using the colours blue and white.